B2B & Wholesale — Build vs. Buy
31 capability decisions in B2B & Wholesale, each scored across the 12-dimension TCC framework for a mid-market Shopify reference scenario.
B2B Company Accounts on Shopify: Buy an App, Build, or Go Native?
WAITCompany accounts and permissions no longer justify an app for most Shopify merchants: native B2B covers the core on every paid plan since April 2, 2026.
B2B & Wholesale
Build or Buy B2B Credit Limits and Order Holds on Shopify?
BUILDNative Shopify B2B labels an overdue account and ships its next order anyway. Nothing checks outstanding balance against a credit limit before checkout accepts it.
B2B & Wholesale
Build or Buy B2B Purchase Approvals and Spend Limits on Shopify?
BUILDNative Shopify B2B has no per-buyer spend limit and no approval chain. The two apps that fill the gap carry 0 and 1 review between them.
B2B & Wholesale
Build or Buy B2B Tax Exemption & Certificates on Shopify?
WAITB2B tax exemption on Shopify is a wait for known accounts: native exemptions cover customers, products and locations; buy only when certificate volume arrives.
B2B & Wholesale
Build or Buy Wholesale Onboarding on Shopify?
CUSTOMIZEApproving a wholesale account and enabling one are different jobs. Apps do the first well. The second is content and sequencing nobody sells you.
B2B & Wholesale
Build or Buy Wholesale on Shopify: Faire vs. Your Own B2B Store?
DEPENDSFaire wins retailer acquisition for small wholesale books; an owned B2B store on native Shopify B2B wins reorders and margin. Most brands should run both.
B2B & Wholesale
Build or Buy a Blended DTC + B2B Storefront on Shopify?
CUSTOMIZENative B2B made the blended storefront the default architecture; the build is theme conditionality, and the real fork is one store or two.
B2B & Wholesale
Can Shopify's Catalog Model Hold 30+ Price Tiers?
DEPENDSA company location holds a maximum of 25 B2B catalogs (verified Sep 2026). Model 30+ tiers as volume breaks, or split the account across company locations.
B2B & Wholesale
Do You Still Need a B2B App Now That Shopify Does B2B Natively?
WAITMost Shopify merchants should pause B2B app spending: native B2B shipped to every paid plan on April 2, 2026.
B2B & Wholesale
ERP vs. Shopify: Who Should Own B2B Pricing?
DEPENDSShopify's B2B integration page names three sanctioned ERP paths and never says which system should own pricing. Channel count decides the answer, not the platform.
B2B & Wholesale