Checkout & Conversion — Build vs. Buy

Native profiles plus a small delivery Function cover most mid-market rate logic; Advanced Shipping Rules earns its fee when blended rate math outgrows profiles.

Checkout & Conversion

Advanced Shipping Rules wins per-vendor and product-group rate math; ShipperHQ wins when dimensional, freight, or multi-carrier scope arrives.

Checkout & Conversion

Address validation splits cleanly on Shopify: rent the deliverability data as an API, then decide by order volume who owns the checkout enforcement shell.

Checkout & Conversion

Draft-order custom flows are a BUILD: the rail is native on every Shopify plan, so the budget buys your bespoke ordering UI, not the plumbing.

Checkout & Conversion

Building gift options into the theme wins: one section writing cart attributes replaces a forever widget, and the gift fields land on orders you own.

Checkout & Conversion

One-page and express checkout tuning is a CUSTOMIZE call: tune the sanctioned checkout surface instead of fighting a flow you cannot replace.

Checkout & Conversion

Building a delivery date picker wins on Plus: the checkout-extension surface was designed for it, and the date flows into fulfillment, not an app dashboard.

Checkout & Conversion

Build checkout UI extensions when checkout logic gets specific; rent Checkout Blocks for the generic layer of banners, fields, and trust content.

Checkout & Conversion

One payment-customization Function, about a day of dev work, retires Payfy's subscription for stable gating rules; buy only with zero bench or weekly rule churn.

Checkout & Conversion

Checkout customization on Shopify Plus is a build: own the Functions and extensions, rent only the generic blocks.

Checkout & Conversion