Checkout & Conversion — Build vs. Buy
42 capability decisions in Checkout & Conversion, each scored across the 12-dimension TCC framework for a mid-market Shopify reference scenario.
Should You Build or Buy Checkout Customization on Shopify Plus?
BUILDCheckout customization on Shopify Plus is a build: own the Functions and extensions, rent only the generic blocks.
Checkout & Conversion
Should You Build or Buy Checkout Tracking & Pixels on Shopify?
CUSTOMIZECustomize wins for checkout tracking on Shopify: an Elevar-class app for destinations plus an owned audit and server-side glue layer.
Checkout & Conversion
Should You Build or Buy Payment Method Gating on Shopify?
BUILDPayment method gating is a build for any Shopify store with dev capacity: one small Function, about a day of work.
Checkout & Conversion
Should You Build or Buy Per-Customer Drop Limits on Plus?
BUILDPer-customer drop limits on Plus are a validation-function build: the only purpose-built drop app pairs enterprise pricing with two App Store reviews.
Checkout & Conversion
Should You Build or Buy Post-Purchase Attribution Surveys on Shopify?
BUILDBuilding a post-purchase attribution survey wins on Shopify Plus: one thank-you-page question counts the channels your pixels miss.
Checkout & Conversion
Should You Build or Buy Shipping Rate Logic on Shopify?
DEPENDSShipping rate logic splits three ways on Shopify: native settings for simple, a Functions build for logic, rules apps for carrier complexity.
Checkout & Conversion
Should You Build or Buy Social Proof & Trust Badges on Shopify?
BUILDSocial proof and trust badges on Shopify are a BUILD: the trust layer is theme work you own; buy a sales-pop app only with an A/B test plan.
Checkout & Conversion
Should You Build or Buy a Slide Cart & Sticky Add-to-Cart on Shopify?
BUILDA slide cart and sticky add-to-cart on Shopify are a BUILD: the drawer is already in your theme; cart apps sell the upsell engine inside it.
Checkout & Conversion
Should You Consolidate Checkout Rules into Validation Functions?
BUILDReplacing three or four single-purpose checkout-gating apps with one or two validation functions is a Plus-only consolidation; storefront presentation apps stay.
Checkout & Conversion
Should You Run a Custom Cart Transform Alongside an App's?
CUSTOMIZEShopify caps cart transform functions at one per app rather than one per store, and runs every app's function, so a custom one can sit beside a bundle app's.
Checkout & Conversion