Checkout & Conversion — Build vs. Buy
14 capability decisions in Checkout & Conversion, each scored across the 12-dimension TCC framework for a mid-market Shopify reference scenario.
BUILD× 8BUY× 1CUSTOMIZE× 3DEPENDS× 2
Should You Build or Buy Checkout Tracking & Pixels on Shopify?
CUSTOMIZECustomize wins for checkout tracking on Shopify: an Elevar-class app for destinations plus an owned audit and server-side glue layer.
Checkout & Conversion
Should You Build or Buy Payment Method Gating on Shopify?
BUILDPayment method gating is a build for any Shopify store with dev capacity: one small Function, about a day of work.
Checkout & Conversion
Should You Build or Buy Post-Purchase Attribution Surveys on Shopify?
BUILDBuilding a post-purchase attribution survey wins on Shopify Plus: one thank-you-page question counts the channels your pixels miss.
Checkout & Conversion
Should You Build or Buy Shipping Rate Logic on Shopify?
DEPENDSShipping rate logic splits three ways on Shopify: native settings for simple, a Functions build for logic, rules apps for carrier complexity.
Checkout & Conversion
All Capability Domains
AI & Automation (10)Analytics & Attribution (15)B2B & Wholesale (16)Bundles & Kits (7)Checkout & Conversion (14)Content & Storefront (19)Discounts & Promotions (8)ERP, Accounting & Integrations (11)Email, SMS & Push (15)Gift Cards & Store Credit (6)International & Localization (14)Inventory & Operations (9)Loyalty, Referrals & Retention (10)Platform & Architecture (6)Product Data, Catalog & Merch Ops (14)Returns & Exchanges (8)Reviews & UGC (17)Search & Discovery (14)Shipping, Delivery & Fulfillment (20)Subscriptions & Memberships (14)Support & Self-Service (12)Trust, Legal & Compliance (17)Upsell, Cross-sell & Personalization (18)Wishlist & Registry (6)