Email, SMS & Push — Build vs. Buy

Attentive earns its quote once SMS is a headline channel at negotiated scale; Postscript-class self-serve tiers cover most mid-market programs.

Email, SMS & Push

Web push notifications are a rent-first channel on Shopify: buy the app for the automations, and build only when a PWA program makes push marginal added scope.

Email, SMS & Push

Klaviyo wins the mid-market head-to-head from roughly $15M revenue; Omnisend wins on price for lean multichannel teams; native covers simple sends.

Email, SMS & Push

Klaviyo wins while SMS supports email; Postscript wins when SMS runs as a headline channel. The hidden lane: no SMS spend at all.

Email, SMS & Push

Klaviyo beats the included Shopify Email + Flow stack once a list passes roughly 10,000 engaged profiles and needs segmented lifecycle flows.

Email, SMS & Push

Buying Omnisend beats the included Shopify Email + Flow lane once email drives real revenue share. Native stays right while campaigns are simple.

Email, SMS & Push

Postscript wins the mid-market SMS head-to-head with published tiers; Attentive earns its quote past roughly 100,000 engaged subscribers.

Email, SMS & Push

Postscript is a buy only when your motion needs the interrupt: drops, restocks, reorders. With no native SMS, the honest alternative is email and push.

Email, SMS & Push

STOQ wins the dedicated back-in-stock job; Notify! wins preorder-plus-alerts consolidation; an owned capture-and-webhook build keeps the demand data yours.

Email, SMS & Push

Abandoned checkout recovery belongs in the email/SMS platform you already pay for, with an audited tracking layer underneath.

Email, SMS & Push