Email, SMS & Push — Build vs. Buy
33 capability decisions in Email, SMS & Push, each scored across the 12-dimension TCC framework for a mid-market Shopify reference scenario.
BUILD× 5BUY× 17CUSTOMIZE× 3WAIT× 4DEPENDS× 4
Should You Build or Buy SMS Marketing on Shopify?
BUYBuying SMS marketing wins outright: the real decision is your email platform's SMS module versus a standalone platform, never an in-house build.
Email, SMS & Push
Should You Build or Buy Transactional Email Customization on Shopify?
BUILDBuilding custom transactional email templates wins for mid-market Shopify stores: one-time Liquid work on templates you own, no new subscription.
Email, SMS & Push
Should You Suppress Native Emails for a Custom ESP Flow?
CUSTOMIZEOn Plus, Support can turn off specific notifications so your ESP flow sends alone. Suppress one email at a time after 30 clean days; below Plus, brand the templates.
Email, SMS & Push
All Capability Domains
AI & Automation (23)Analytics & Attribution (22)B2B & Wholesale (31)Bundles & Kits (7)Checkout & Conversion (42)Commerce Models (25)Content & Storefront (46)Discounts & Promotions (13)ERP, Accounting & Integrations (35)Email, SMS & Push (33)Gift Cards & Store Credit (9)International & Localization (24)Inventory & Operations (33)Loyalty, Referrals & Retention (20)Platform & Architecture (45)Product Data, Catalog & Merch Ops (25)Retail & POS (14)Returns & Exchanges (9)Reviews & UGC (25)SEO & Site Performance (15)Search & Discovery (24)Shipping, Delivery & Fulfillment (58)Subscriptions & Memberships (18)Support & Self-Service (28)Trust, Legal & Compliance (49)Upsell, Cross-sell & Personalization (22)Wishlist & Registry (6)