B2B & Wholesale — Build vs. Buy

Company accounts and permissions no longer justify an app for most Shopify merchants: native B2B covers the core on every paid plan since April 2, 2026.

B2B & Wholesale

Native B2B made the blended storefront the default architecture; the build is theme conditionality, and the real fork is one store or two.

B2B & Wholesale

Most Shopify merchants should pause B2B app spending: native B2B shipped to every paid plan on April 2, 2026.

B2B & Wholesale

A B2B buyer portal belongs on native rails: customer-account extensions on native B2B beat renting a hosted portal layer once a dev bench exists.

B2B & Wholesale

Native catalogs carry B2B price lists until the 3-catalog cap bites; past it, customize with API-generated catalogs instead of renting a parallel pricing database.

B2B & Wholesale

Building B2B checkout customization wins on Shopify — wholesale checkout rules are too company-specific to rent, and Functions are the sanctioned surface.

B2B & Wholesale

Building B2B registration and approval wins for mid-market Shopify stores — native B2B still ships no auto-approve workflow for wholesale applicants.

B2B & Wholesale

MOQs and order rules are a narrow build: native B2B catalogs carry quantity rules, and one validation Function enforces the floors and logic they can't.

B2B & Wholesale

Multi-tier distribution is a build decision on Shopify: native B2B models one buyer tier, and no app adds the distributor chain above it.

B2B & Wholesale

Net terms are native on every paid Shopify plan now; what's left is a finance decision plus thin credit-and-AR glue.

B2B & Wholesale