B2B & Wholesale
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Common Questions
What's the actual breakeven point where a dedicated B2B expansion store starts making more sense than a blended single store?
A dedicated B2B store costs zero extra platform fee on Shopify Plus, which is why the breakeven is not a wholesale revenue number. Plus contracts include one free pre-approved B2B expansion store (Shopify Help Center, September 2026). Apps and theme licenses bill per store, so the breakeven is operational duplication against catalog and merchandising need.
If we're already selling DTC on Plus with 9 expansion stores available, should one of those become a dedicated B2B store?
A free expansion store slot earns a dedicated B2B build only when wholesale needs its own experience, inventory or staff. Shopify pre-approves one free B2B wholesale expansion store per Plus contract, requiring "identical products as the main brand" (Shopify Help Center, September 2026). The slot costs nothing; the apps, theme license and second operation do.
Do multi-brand companies need a separate blended-vs-dedicated decision for each brand, or can one architecture serve all brands?
Multi-brand portfolios get one blended-versus-dedicated decision per brand and one approval constraint per contract. Shopify pre-approves one free B2B wholesale expansion store per Plus contract, not per brand (Shopify Help Center, September 2026). Brand two onward needs Shopify's approval or an extra store at $300 USD per month.