B2B Setup & Configuration
Decide whether wholesale runs in your DTC store or a dedicated B2B expansion store, and when the dedicated store starts paying off.
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Common Questions
What's the actual breakeven point where a dedicated B2B expansion store starts making more sense than a blended single store?
A dedicated business-to-business (B2B) expansion store has no revenue breakeven, because Shopify Plus charges no platform fee for one B2B store per contract (Shopify Help Center, October 2026). Below Plus, a second store pays a plan fee of $39 to $399 a month, billed monthly (shopify.com/pricing, October 2026). Dedicated makes sense once wholesale needs its own experience, inventory or team.
If we're already selling DTC on Plus with 9 expansion stores available, should one of those become a dedicated B2B store?
A Shopify Plus expansion store earns a dedicated business-to-business (B2B) build only when wholesale needs its own experience, inventory, gated access or staff. Shopify pre-approves one free B2B wholesale store per contract, for the main brand's identical products behind a login (Shopify Help Center, October 2026). The slot is free; the apps, theme license and second operation are not, so the conditions decide, not the slot.
Do multi-brand companies need a separate blended-vs-dedicated decision for each brand, or can one architecture serve all brands?
Multi-brand companies decide once per brand whether wholesale shares a store with retail (blended) or gets its own business-to-business (B2B) store (dedicated), because Shopify Plus allows "one brand per contract" (shopify.com/plus/pricing, October 2026). Expansion stores must share the main brand's name and branding, so a second brand on Plus needs its own subscription (Shopify Help Center, October 2026). One wholesale store serves every brand only when buyers overlap.