Analytics & Attribution — Build vs. Buy
15 capability decisions in Analytics & Attribution, each scored across the 12-dimension TCC framework for a mid-market Shopify reference scenario.
Should You Build or Buy Server-Side Tracking on Shopify?
DEPENDSServer-side tracking on Shopify splits by data ambition: buy for maintained speed, build to own the event stream.
Analytics & Attribution
Should You Build or Buy Session Replay & Heatmaps on Shopify?
BUYBuying session replay and heatmaps wins outright for mid-market Shopify stores: free tiers exist and no build case does.
Analytics & Attribution
Should You Build or Buy an Attribution Platform on Shopify?
BUYAttribution platforms are a buy for multi-channel Shopify stores: every model is an opinion, so buy with eyes open and triangulate.
Analytics & Attribution
Triple Whale vs. GA4 + a Warehouse: Time to Own Your Numbers?
BUILDTriple Whale buys day-one dashboards. A corrected GA4 + warehouse stack owns numbers finance will sign. Here's where the matchup flips, with honest math.
Analytics & Attribution
Triple Whale vs. Northbeam: Which Attribution Wins on Shopify?
BUYTriple Whale wins for Shopify-native spend dashboards; Northbeam wins at bigger multi-channel spend; the warehouse lane owns the truth both vendors rent you.
Analytics & Attribution