Discounts & Promotions — Build vs. Buy
13 capability decisions in Discounts & Promotions, each scored across the 12-dimension TCC framework for a mid-market Shopify reference scenario.
BUILD× 7BUY× 1CUSTOMIZE× 4WAIT× 1
Should You Build or Buy Discount Stacking Rules on Shopify?
CUSTOMIZECustomizing wins for discount stacking on Shopify: native combinations cover the common matrix, and a Functions policy layer protects the margin.
Discounts & Promotions
Should You Build or Buy Dynamic Pricing on Shopify?
WAITDynamic pricing on Shopify is a WAIT for most brands: repricing suits marketplaces, monitoring is a buy for multi-retailer brands, a build belongs in a warehouse.
Discounts & Promotions
Should You Build or Buy Promo Banners & Countdowns on Shopify?
BUILDBuilding promo banners and countdowns as theme sections wins for mid-market Shopify stores; banner micro-apps are the archetypal app tax.
Discounts & Promotions
All Capability Domains
AI & Automation (23)Analytics & Attribution (22)B2B & Wholesale (31)Bundles & Kits (7)Checkout & Conversion (42)Commerce Models (25)Content & Storefront (46)Discounts & Promotions (13)ERP, Accounting & Integrations (35)Email, SMS & Push (33)Gift Cards & Store Credit (9)International & Localization (24)Inventory & Operations (33)Loyalty, Referrals & Retention (20)Platform & Architecture (45)Product Data, Catalog & Merch Ops (25)Retail & POS (14)Returns & Exchanges (9)Reviews & UGC (25)SEO & Site Performance (15)Search & Discovery (24)Shipping, Delivery & Fulfillment (58)Subscriptions & Memberships (18)Support & Self-Service (28)Trust, Legal & Compliance (49)Upsell, Cross-sell & Personalization (22)Wishlist & Registry (6)