SEO & Site Performance — Build vs. Buy
15 capability decisions in SEO & Site Performance, each scored across the 12-dimension TCC framework for a mid-market Shopify reference scenario.
JSON-LD for SEO vs. Native Structured Data: Build or Buy Schema?
BUILDBuild structured data with the native structured_data filter plus theme JSON-LD; buy JSON-LD for SEO at $399/year (verified Sep 2026) only for a no-dev team.
SEO & Site Performance
Plug in SEO vs. Avada SEO Suite: Which Shopify SEO App Wins?
CUSTOMIZEWith a dev bench, native fields plus Liquid templates beat both apps; in the head-to-head Avada wins on a free plan and Plug in SEO suits scan-based audits.
SEO & Site Performance
Should You Build or Buy Your Blog & Content SEO Stack on Shopify?
DEPENDSBlog and content SEO apps are a DEPENDS on Shopify: stay native for a few posts a month, buy an app for multi-author editorial teams.
SEO & Site Performance
TinyIMG vs. Crush.pics: Which Image Optimizer, or Neither?
WAITTinyIMG beats Crush.pics on features and reviews, but the native CDN already serves WebP or AVIF and resizes on request; pay only for AI alt text at catalog scale.
SEO & Site Performance
TinyIMG vs. Shopify's CDN: Do You Need an Image Optimizer App?
WAITShopify's CDN already serves WebP or AVIF and resizes on request; buy TinyIMG at $14–$49/month (verified Sep 2026) only for alt text at catalog scale with no dev.
SEO & Site Performance