Content & Storefront — Build vs. Buy
46 capability decisions in Content & Storefront, each scored across the 12-dimension TCC framework for a mid-market Shopify reference scenario.
Sanity vs. WordPress for Shopify Content: Which CMS Wins?
WAITSanity wins the head-to-head for content rendered inside a Shopify storefront; WordPress wins for a blog-first archive; metaobjects already cover one store.
Content & Storefront
Shogun vs. Theme Sections: Buy the Builder or Build the Library?
BUILDBuilding an OS 2.0 section library beats Shogun once dev support exists; Shogun's 2025 A/B-testing unbundling shows how rented feature sets shift.
Content & Storefront
Shopify Landing Page Builders: Buy an App or Build a Section Library?
DEPENDSLanding page builders win only below the mid-market band; with dev support, a section library keeps every page in your theme.
Content & Storefront
Shopify Plus Multipass or a Modern SSO App?
CUSTOMIZEMultipass needs legacy customer accounts, deprecated 2026-02-26 with the sunset date pending, and the only Shopify SSO app is delisted. Connect your IdP instead.
Content & Storefront
Shopify Theme Sections: Buy Premium or Build a Section Library?
BUILDA custom theme section library wins at mid-market campaign tempo; below the floor, a premium theme is the right call.
Content & Storefront
Should You Build or Buy 3D, AR & Virtual Try-On on Shopify?
WAIT3D and AR on Shopify are a WAIT: native product media renders GLB and USDZ models in AR on every Online Store 2.0 theme; buy virtual try-on only by category.
Content & Storefront
Should You Build or Buy Countdown & Urgency Elements on Shopify?
BUILDBuilding countdown and urgency elements as theme sections wins for mid-market Shopify stores, with truthful, deadline-bound urgency as the hard rule.
Content & Storefront
Should You Build or Buy Popups & Email Capture on Shopify?
CUSTOMIZEPopups and email capture on Shopify is a customize call: use the forms inside the ESP you already pay for, and skip the standalone popup app.
Content & Storefront
Should You Build or Buy Shop-the-Look & Lookbooks on Shopify?
BUILDBuilding shop-the-look wins for mid-market Shopify brands with a design team: a metaobject per look plus a hotspot section you own, not a widget that owns your data.
Content & Storefront
Should You Build or Buy Shoppable Video on Shopify?
BUYBuying shoppable video wins for stores entering the format; watch the speed tax on your PDPs and build custom components only at scale.
Content & Storefront