Content & Storefront — Build vs. Buy
46 capability decisions in Content & Storefront, each scored across the 12-dimension TCC framework for a mid-market Shopify reference scenario.
Storyblok vs. Shopify Metaobjects: Do You Need a Headless CMS?
WAITStoryblok is a WAIT on a Liquid theme: metaobjects hold up to 1,000,000 entries per definition (verified Sep 2026); buy Storyblok for multi-site editorial workflows.
Content & Storefront
Strapi vs. Shopify Metaobjects: Which Content Layer Wins?
WAITShopify metaobjects cover catalog content at no extra cost, up to 1,000,000 entries per definition (verified Sep 2026). Strapi wins past one storefront.
Content & Storefront
Superfans vs. Mobile Web: Does the App Builder Beat Your Site?
BUILDMobile web wins the Superfans matchup for most mid-market Shopify stores; the ex-Vajro rebrand is the vendor-risk receipt to price before signing.
Content & Storefront
Tapcart vs. Mobile Web: Where Should Your Mobile Budget Go?
BUILDMobile web beats Tapcart for most mid-market Shopify stores; buy Tapcart only when opted-in push volume beats your SMS bill.
Content & Storefront
Tapcart vs. Superfans: Do You Even Need a Mobile App?
WAITMost Shopify stores should skip the mobile app entirely; when repeat-purchase economics justify one, Tapcart wins at roughly 70x rival adoption.
Content & Storefront
Will Your Apps Survive a Move to Hydrogen?
BUILDReviews, upsell and personalization apps that render through theme app extensions have nowhere to go on a Hydrogen storefront, because there is no Liquid theme.
Content & Storefront