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Shopify data: verified numbers, every source shown

Charts, data tables and downloads for Shopify's sales, revenue, pricing and market share, from Shopify's filings, releases and price pages and from open measurement. Updated October 13, 2026.

By Martin DejnickiUpdated

Short answer

Deploi Shopify Data publishes verified numbers about Shopify, each traced to its primary source. Black Friday-Cyber Monday sales reached $14.6 billion in 2025, and GMV reached $378.4 billion in fiscal 2025. Every value carries its exact quote and the date read. Charts, CSV files and citations are free to reuse with credit.

A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon

Per-order fees on one sale by channel at the sale amount chosen, US$100 by default, monthly subscriptions excluded, USD, October 2026

Per-order fees on one $100 sale by channel, USD

On a $100 sale, fees are $3.20 on Shopify Basic, $9.95 on Etsy and $15.00 on Amazon; monthly subscriptions are left out.

Showing: Sale amount: $100. Reset

Fees on Shopify Basic by sale amount

$25
$1.03
$100
$3.20
$500
$14.80

  • How this is calculated: Fees on a sale are the sale amount times the transaction or referral fee and the card processing rate, plus the fixed processing fee and any listing fee, for one listing and one order: Shopify Basic, Shopify Payments at 2.9% plus 30 cents; Etsy, a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents; Amazon Professional, a 15% referral fee. Subscriptions, Etsy's Offsite Ads fee and Amazon fulfillment fees are left out. Sources: Shopify's US pricing page, the Etsy Payments Policy and Etsy's Form 10-K for 2025, and Amazon's selling plans and referral fees page, read October 18, 2026. Computed by Deploi.
  • Fees are the listing, transaction or referral and card processing fees on one sale of the chosen amount, US$100 by default; Etsy's Offsite Ads fee of 12% or 15%, charged on sales from its ads on other sites, is not included. Monthly subscriptions are left out and listed on the dataset page. Computed by Deploi.
  • Amazon uses the Professional selling plan and a 15% referral fee, the rate for a US$100 item in most of Amazon's categories, such as Home and Kitchen; other categories charge less or more, and no fulfillment fee is included.
  • On Etsy the fees are a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents, which Etsy charges on the gross order, including shipping and tax; on Shopify Basic, Shopify Payments at 2.9% plus 30 cents.
  • Marketplaces bring their own buyers; a Shopify store pays for its own traffic, which is not a fee and is not counted.

Source: Shopify pricing page (United States), Etsy Payments Policy and Etsy Form 10-K for 2025, Amazon selling plans and referral fees. Totals computed by Deploi. Read on .

What this means for your decision

  • Planning for peak season? Shopify merchants sold $14.6 billion over Black Friday-Cyber Monday 2025, up 27%. The figure shows the volume the platform carried, not a forecast for your store.
  • Weighing Plus? Start from your monthly online sales. On list prices Plus costs less than Advanced above $800,400 a month in the US and C$1,204,400 in Canada.
  • Selling outside the United States? US merchants produce 63% of Shopify's revenue from 44% of its merchants. Global averages say little about a store in another region.

Charts

Costs and fees (11)

Adoption and market (14)

Performance and technology (9)

Apps and build vs. buy (6)

Canada (7)

Shopify the company (3)

Merchant benchmarks (1)

Datasets

The data

Each chart on this page is drawn from the numbers below. Units are in the column headers.

A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon. Per-order fees on one $100 sale by channel, USD
Sale amount (USD)ChannelFees on the sale (USD)Fees as a share of the sale (%)
10Shopify Basic0.595.9
10Etsy1.4014
10Amazon Professional1.5015
15Shopify Basic0.744.9
15Etsy1.8812.5
15Amazon Professional2.2515
20Shopify Basic0.884.4
20Etsy2.3511.75
20Amazon Professional3.0015
25Shopify Basic1.034.1
25Etsy2.8311.3
25Amazon Professional3.7515
30Shopify Basic1.173.9
30Etsy3.3011
30Amazon Professional4.5015
40Shopify Basic1.463.65
40Etsy4.2510.625
40Amazon Professional6.0015
50Shopify Basic1.753.5
50Etsy5.2010.4
50Amazon Professional7.5015
60Shopify Basic2.043.4
60Etsy6.1510.25
60Amazon Professional9.0015
75Shopify Basic2.483.3
75Etsy7.5810.1
75Amazon Professional11.2515
100Shopify Basic3.203.2
100Etsy9.959.95
100Amazon Professional15.0015
150Shopify Basic4.653.1
150Etsy14.709.8
150Amazon Professional22.5015
200Shopify Basic6.103.05
200Etsy19.459.725
200Amazon Professional30.0015
250Shopify Basic7.553.02
250Etsy24.209.68
250Amazon Professional37.5015
300Shopify Basic9.003
300Etsy28.959.65
300Amazon Professional45.0015
400Shopify Basic11.902.975
400Etsy38.459.613
400Amazon Professional60.0015
500Shopify Basic14.802.96
500Etsy47.959.59
500Amazon Professional75.0015
600Shopify Basic17.702.95
600Etsy57.459.575
600Amazon Professional90.0015
750Shopify Basic22.052.94
750Etsy71.709.56
750Amazon Professional112.5015
1,000Shopify Basic29.302.93
1,000Etsy95.459.545
1,000Amazon Professional150.0015

Download Fees on a US$100 sale: Shopify, Etsy and Amazon, United States as CSV · All 12 columns on the dataset page

Methodology

Reading the chart: A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon

  • How this is calculated: Fees on a sale are the sale amount times the transaction or referral fee and the card processing rate, plus the fixed processing fee and any listing fee, for one listing and one order: Shopify Basic, Shopify Payments at 2.9% plus 30 cents; Etsy, a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents; Amazon Professional, a 15% referral fee. Subscriptions, Etsy's Offsite Ads fee and Amazon fulfillment fees are left out. Sources: Shopify's US pricing page, the Etsy Payments Policy and Etsy's Form 10-K for 2025, and Amazon's selling plans and referral fees page, read October 18, 2026. Computed by Deploi.
  • Fees are the listing, transaction or referral and card processing fees on one sale of the chosen amount, US$100 by default; Etsy's Offsite Ads fee of 12% or 15%, charged on sales from its ads on other sites, is not included. Monthly subscriptions are left out and listed on the dataset page. Computed by Deploi.
  • Amazon uses the Professional selling plan and a 15% referral fee, the rate for a US$100 item in most of Amazon's categories, such as Home and Kitchen; other categories charge less or more, and no fulfillment fee is included.
  • On Etsy the fees are a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents, which Etsy charges on the gross order, including shipping and tax; on Shopify Basic, Shopify Payments at 2.9% plus 30 cents.
  • Marketplaces bring their own buyers; a Shopify store pays for its own traffic, which is not a fee and is not counted.

Caveats: Fees on a US$100 sale: Shopify, Etsy and Amazon, United States

  • Fees on a US$100 sale are the listing fee, the transaction or referral fee and card processing: 100 x (transaction or referral percent + payment percent) / 100 + fixed payment fee + listing fee. Etsy's Offsite Ads fee of 12% or 15%, on sales that come from Etsy's ads on other sites, and its fee on foreign currency payments are not included. Monthly subscriptions are excluded from the total and shown separately; computed by Deploi. The sale is the whole order: Etsy Payments assesses its fee on the gross order amount, including shipping and tax, so an order with shipping or tax pays more.
  • Amazon uses the Professional selling plan and a 15% referral fee, the rate Amazon's fee table sets for a US$100 item in most of its categories, among them Home and Kitchen, Toys and Games, and Everything Else; other categories charge less or more, so the dataset names no single category. No fulfillment fee is included.
  • Shopify Basic is $29 a month billed yearly and $39 a month billed monthly, according to Shopify's US pricing page; the table holds the yearly-billing price. Amazon's Professional plan is $39.99 a month.
  • Etsy's payment rate of 3% plus 25 cents is from the Etsy Payments Policy (updated July 31, 2026) for US bank accounts. Etsy's Form 10-K says payment processing fees typically vary between 3.0% and 6.5% of an item's total sale price, across countries.
  • The Etsy sources do not state a monthly subscription, so the field is empty and not zero.
  • Marketplaces bring their own buyers. A Shopify store pays for its own traffic, which is not a fee and is not counted. Shopify's row uses Shopify Payments, where Shopify charges no transaction fee; with a third-party provider Basic pays 2%.

Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page. How Deploi Shopify Data works.

Sources

Tier A sources are primary documents: filings, official releases and official price pages. How sources are ranked.

Cite and reuse

Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page.

APA

Deploi. (2026). Shopify data: verified numbers, every source shown [Web page]. https://deploi.ca/shopify/data Retrieved October 13, 2026.

BibTeX

@misc{deploi_shopify_data_2026,
  author = {{Deploi}},
  title = {Shopify data: verified numbers, every source shown},
  year = {2026},
  url = {https://deploi.ca/shopify/data},
  note = {Accessed 2026-10-13}
}

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Embed code

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<p style="font:12px/1.4 Arial,sans-serif;margin:4px 0 0">Source: <a href="https://deploi.ca/shopify/data/charts/fees-on-a-100-dollar-sale">Deploi, A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon</a></p>

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Downloads

  • Chart: A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon PNG
  • Data: Fees on a US$100 sale: Shopify, Etsy and Amazon, United States CSV

Questions

Where do the numbers come from?

Every value comes from a primary source: Shopify's SEC filings, its results releases and announcement pages, and its price pages. W3Techs and the HTTP Archive supply the site adoption data. Each dataset page lists the sources and shows the exact quote, the link and the date read for every value.

Can I reuse the charts and data?

Yes. The charts, text and Deploi's compilation are licensed CC BY 4.0, so credit Deploi and link to the page. The underlying facts belong to their sources, and every page names them. Each chart has PNG, SVG and CSV downloads and an embed snippet.

Is Deploi affiliated with Shopify?

No. Deploi is not affiliated with Shopify. Deploi Shopify Data reports numbers that Shopify and open measurement sources publish, and it shows where each one comes from. Questions go to contact@deploi.ca.

How often is the data updated?

Each dataset shows its next review date. Black Friday-Cyber Monday figures are added after each weekend, annual figures after Shopify's fourth-quarter report, and pricing and site-tier data every three months. The methodology page lists the schedule.

Changes

  1. · Fees on a US$100 sale: Shopify, Etsy and Amazon, United States
    First release. Three channel rows read from Shopify, Etsy and Amazon pages on October 18, 2026, and a calculator grid computed by Deploi: 57 rows, 19 sale amounts for each of the 3 channels (rowType, saleUsd, feesUsd and feesPctOfSale).
Deploi is not affiliated with Shopify. Questions about this data: contact@deploi.ca.